When personalising a Christmas gift, it can be easy to get carried away with the festive spirit. However ideal seasonal messages may be for this time of year, however, the best promotional and corporate gifts should last all year round. Products with “Season’s Greetings” emblazoned on them may be placed around the house during December, but will almost certainly be stored away and forgotten about by New Year. (more…)
Unlike standard promotional products, corporate Christmas gifts have to be something a bit special. Although budgets are tight at the moment, it’s much better to avoid giving gifts at all than giving budget gifts that achieve nothing and waste your precious money. The best option is to look into the best possible gifts that your finances allow. (more…)
More companies invest in corporate gifts over the upcoming months than at any other time of the year for one single reason: Christmas. Yet with financial cuts being made left, right and centre, this companies are their Christmas budget for 2010 even harder to manage than usual. However, this doesn’t have to mean cutting corporate gifts from your seasonal investments; if anything, investing in more corporate gifts is a far more sensible way of maintaining customer loyalty in these tough times.
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Yesterday saw an explosion of promotional gifts in the Indiana Welcome Centre in Munster, as representatives from local schools, hospitals and bushinesses flocked to purchase cooperate gifts including popcorn, wine and crystal! Strange timing, you may think, but apparently the idea was to start getting company names out there in time for Christmas shopping. (more…)
Giving corporate gifts to your employees is a great way of enhancing morale, improving company efficiency and maintaining loyalty. However, it also provides an opportunity to advertise your company or services, by using the corporate gifts as promotional products.
By now, we have established the advantages of giving some products away for free, to promote your company. However, in his recently released book, Chris Anderson proposes the advantages of giving away everything – yes everything – for free. If you’re looking for some interesting reading on the beach this summer, it’s certainly worth considering. It might sound like madness now, but read on!
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Everybody is familiar with the idea of giving promotional products to potential customers, to advertise your company and improve the amount of business you receive. However, equally important as maintaining customer interest is maintaining employee morale and loyalty. What’s more, just as promotional products can create a brand image, corporate gifts – when used correctly – can instil company values in employees.
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An important part of any advertising or promotional campaign is ensuring that it fits within your company budget. With regards to promotional products, keeping your budget in mind is of particular importance because the amount of money you can afford to put towards these free products will dictate both the type of products you can use and the number of people to whom you can distribute them.
In the last post, I mentioned that you should make sure your promotional product is of genuine use or interest to your target audience, to ensure they actually make use of it and notice what it is advertising. However, as important as usefulness and interest are, they are worthless if the product you choose doesn’t advertise your company successfully.
You could find the most exciting promotional product ever known to mankind and it would be worse for business than a promotional bin-liner if nobody can tell who it is advertising. At the very least, a product should have your company’s name or logo on it and, if possible, some contact information as well. (more…)
An important part of choosing a good promotional product is to find something that will be of genuine use to a potential customer. The more they use your product, the more familiar they will become with your company name and service and more likely they will be to make use of you at some point. A thoroughly useless or boring product will, within a day, be thrown away or put in a drawer, never to be seen again.