When personalising a Christmas gift, it can be easy to get carried away with the festive spirit. However ideal seasonal messages may be for this time of year, however, the best promotional and corporate gifts should last all year round. Products with “Season’s Greetings” emblazoned on them may be placed around the house during December, but will almost certainly be stored away and forgotten about by New Year. (more…)
Just as clothes come into and out of fashion, so too do promotional products and corporate gifts. Depending on current trends, different products and ideas appeal to more of less people, to the extent that merely keeping up with promotional fashion can have a massive impact of the advertising potential of your products. (more…)
Here at the personalised cooperate gifts blog, we tend to consider almost every investment in promotional products to be a good one. The way we see it, nothing is more important in business than advertising, brand image and public awareness of your company and product – all of which can be vastly enhanced with the use of corporate gifts and promotional items.
However, when we read that Northamptonshire Police spent £63,000 over 2 financial years on promotional items like fridge magnets, business cards and key rings, even we were a little bit shocked. (more…)
The most important thing when it comes to promotional products is the associations that are created within people’s minds when they see your name on that particular thing. That’s why it’s important that you always take time to consider the circumstances under which people encounter the product that you are considering personalising, and decide whether these are things you’re happy to have associated with your company.
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Giving corporate gifts to your employees is a great way of enhancing morale, improving company efficiency and maintaining loyalty. However, it also provides an opportunity to advertise your company or services, by using the corporate gifts as promotional products.
By now, we have established the advantages of giving some products away for free, to promote your company. However, in his recently released book, Chris Anderson proposes the advantages of giving away everything – yes everything – for free. If you’re looking for some interesting reading on the beach this summer, it’s certainly worth considering. It might sound like madness now, but read on!
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Everybody is familiar with the idea of giving promotional products to potential customers, to advertise your company and improve the amount of business you receive. However, equally important as maintaining customer interest is maintaining employee morale and loyalty. What’s more, just as promotional products can create a brand image, corporate gifts – when used correctly – can instil company values in employees.
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The choice of promtional products and cooperate gifts available to companies is huge; whatever your industry, service and speciality, there will be a whole range of products suitable for advertising it. However, when choosing the right products for your market, always bear in mind that you should choose a product based on your clients’ needs, interests and requirements, rather than solely on your company. (more…)
By catering for the differing interests of target audiences, a company can ensure that even something as simple as a promotional pen gets noticed above other promotional products. Instead of assuming ‘a pen is a pen’, consider how many different promotional pens an individual is likely to use – then consider how many companies advertised on those pens that person is likely to remember, given that all the pens were more or less the same. In short, by making sure your pen stands out, your company will be advertised far more than the others.
In the last post, I mentioned that you should make sure your promotional product is of genuine use or interest to your target audience, to ensure they actually make use of it and notice what it is advertising. However, as important as usefulness and interest are, they are worthless if the product you choose doesn’t advertise your company successfully.
You could find the most exciting promotional product ever known to mankind and it would be worse for business than a promotional bin-liner if nobody can tell who it is advertising. At the very least, a product should have your company’s name or logo on it and, if possible, some contact information as well. (more…)